What social media is best for real estate agents?

Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.

What social media should real estate agents use?

Real estate marketing tools

You need to prioritize your time and focus on the social media marketing platforms that make sense. Based on the previously noted NAR study, Facebook (97%), LinkedIn (59%) and Instagram (39%) are most realtors’ top picks.

Which social media platform is best for real estate marketing?

Top 9 Real Estate Social Media Platforms

  • Facebook. The big daddy of social media, Facebook has a massive user base as well as built-in marketing tools for targeting neighborhoods and demographics. …
  • Instagram. …
  • Twitter. …
  • LinkedIn. …
  • Trulia. …
  • Zillow. …
  • ActiveRain. …
  • MeetUp.
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How do real estate agents post on social media?

Real Estate Social Media Marketing

  1. Promote the town, not just the house.
  2. Be yourself.
  3. Educate your buyers.
  4. Chat with your followers.
  5. Respond to comments, good and bad.
  6. Avoid simply shouting about your home listings.
  7. Don’t forget video.
  8. Never assume you’re only connecting with first-time buyers.

Is Instagram or Facebook better for real estate?

For real estate agents, Instagram is mostly not as effective as Facebook. Of the platform’s 1 billion users, only 11 percent reside in the U.S. Only one-third of the most-viewed stories are from businesses. Instagram ranks sixth in global popularity (Hootsuite).

What should a Realtor post on Facebook?

50 Post Ideas for Your Real Estate Facebook Page

  • Use polls and quizzes to learn about your audience. …
  • Run contests on your real estate Facebook page. …
  • Post about customer success stories. …
  • Share a video that you create. …
  • Organize regular giveaways. …
  • Share a video walk-through of an open house.

How often should Realtors post on social media?

It is recommended that you post up to three times per day, up to twenty times per day. It’s best to post three times per week during business days only, up to 20 posts each month.

Does social media Work for real estate?

Social media can help real estate agents find a wide audience, in the right area and at the right time. In fact, according to the National Association of REALTORS 77% of real estate agents use social media. Facebook is by far the most popular platform in real estate, followed by LinkedIn and Instagram.

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How often should Realtors post on Instagram?

Most Realtors want to post often enough to keep people’s attention, but not so much that they spend too much time on it or bombard their followers. In most cases, I recommend 3 levels of involvement: Beginners post once a month to get used to it, Intermediate users once a week, and Experts daily.

Is LinkedIn good for Realtors?

LinkedIn is the ideal social network for estate agents, whether you sell domestic or commercial property. Not only can you find business owners who might be looking for the right property but you can also discover people who might be looking for a new home.

What should a Realtor post on Instagram?

27 Ideas for your Real Estate Instagram Posts

  • Local Market Stats. People care about some market stats, but usually only if they’re extremely local and relevant to them. …
  • Local Thing To Do. When you go do something local, post about it! …
  • Local Restaurant. …
  • Team Event. …
  • Goals. …
  • Pets. …
  • Personal News. …
  • Local Photo.

How do I grow my real estate business on Instagram?

Here are our 10 best tips and ideas for real estate Instagram:

  1. Set the right Instagram objectives.
  2. Use local targeting.
  3. Get smart about demographics.
  4. Make use of popular real estate Instagram hashtags.
  5. Use carousel ads to show off your properties.
  6. Bring real estate to life with video.
  7. Leverage aspirational imagery.

How do I market myself as a Realtor on Instagram?

10 Powerful Ways to Use Instagram for Real Estate Marketing

  1. Feature current properties and developments. …
  2. Feature future properties and developments. …
  3. Showcase aspirational real estate. …
  4. Let audiences know about your successes. …
  5. Promote specials and open houses. …
  6. Introduce yourself and your team.
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Are Facebook ads good for real estate?

Ultimately, Facebook is one of the most effective platforms for real estate advertisement. As a part of your social media marketing strategy, Facebook ads work on multiple levels, including: Targeting local customers. Real estate professionals rely on local businesses to thrive.

How many people use Facebook for real estate?

76% of realtors use Facebook for their work.

It makes sense, considering it’s one of the world’s largest social networks, with over 2.79 billion active users worldwide. In addition, more than half of realtors (60%) covered in NAR’s research use LinkedIn to promote their work, while 70% have their own website.

Are Instagram ads worth it?

Marketers know it’s worth it: Instagram’s ad revenues could reach $18.16 billion by 2021. … It’s attracting tons of big brands because it’s well worth it to advertise there. Even if you’re not a multimillion-dollar brand, Instagram ads are still just as important for you to use (if not more important).